Sustainability used to be marketed as a wave of the future or a luxury. In the present business world, though, the practice is gaining popularity by the day.
Our office buildings are going green, our light bulbs save energy, and plastic water bottles in the company fridge are rapidly disappearing.
The truth is, sustainable printing could benefit many companies. A lot of people, though, don’t know what sustainable printing really is. Below, we’re reviewing five ways that you can introduce sustainable printing to grow your business even more.
Sustainable practices are popular now, but it’s a new office trend.
More junior staff members may already feel comfortable practicing sustainability, but some longer-term employees may be unfamiliar with it.
When that is the case, sustainability becomes something that can be shared and taught among employees.
It becomes a shared goal. When employees work together to achieve that goal, the entire office benefits. Company culture is strengthened because employees have a common goal that they are responsible for.
Make your sustainability goals and practices clear for all, and encourage employees to kindly keep each other accountable. Promote sustainable events that take place out of the office, such as environmentally-friendly volunteer opportunities. Also, encourage employees to get involved and to share what they learn with the rest of the office.
You may even want to consider offering rewards for employees who do the most to improve office sustainability.
Marketing your business is key to its success. Promoting your office’s sustainable practices is a great way to set yourself apart from your competitors.
To do this successfully, you’ll have to plan ahead and invest some time. First, you’ll need to actually implement environmentally friendly practices, like sustainable printing, into your office. You have to walk the walk if you plan to talk the talk, and you’ll also want to collect data and keep track of certain statistics.
For example, how much money did you save by going green, and how will pass those savings along? How many trees did you save by using a sustainable paper? How much electricity did you save by switching to eco-friendly light bulbs? These data points might not seem very important at first, but they can make an impact.
When you start brainstorming green marketing ideas, you’ll have all the information you need. You can use these numbers as part of a marketing campaign.
Your target audience will get a clear picture of the ways your company has gone green and see that your office is committed to helping the planet.
Many people think that environmental friendly materials cost more than other printing materials.
That’s not always true. When it comes to printing, going with a sustainable paper is the cost effective option. Forest-free papers are a sustainable option that can help your company save money and print responsibly without sacrificing on quality. This paper is also available in all the sizes a traditional office would use.
A high-quality, environmentally friendly paper that you can get at a lower price than traditional paper is an obvious choice for improving your printing practices.
Today’s top talent is looking to work for companies who value the same things they do. More often than not, that means sustainability.
In fact, many job candidates consider a company’s sustainability practices when deciding where to work. Example, they would even rather work for one vancouver dentist than the other even if the salary were more somewhere else.
Being able to include sustainability as a benefit on a job posting will help you stand out from your competitors when hiring.
Job-seekers today care about more than the salary for a position or the company’s health care plan. They make a decision based on the company’s culture. They want to know that they’ll be working with people who think the same way they do on important issues.
Having a sustainable printing practice as part of your company is a great way to give an example of your corporate culture. Prospective employees will be able to see that your company would be a good fit for them.
Sustainability is a good marketing tool. Today’s consumers want to be as green as possible.
Even if sustainability might not be your main selling point, you should take an opportunity to tell customers about the environmentally friendly updates you’ve made to your office.
If you give them an inside look at your sustainability practices, your brand will certainly sound appealing to them. Include sustainability updates in a newsletter or email campaign. Be sure to mention it in that way will let people know that your business is evolving.
It’s usually a company’s culture or its story that ultimately attracts customers. Being green is a way to stand out. You will reassure existing and potential customers that you understand their needs and the kind of experiences they want.
Eventually, they’ll see buying your company’s products or services as a smart choice for them, as well as the environment.
Sustainable printing helps your company save money. It also lets prospective employees and customers know that your business practices are in line with their values.
Sustainable printing is easy to include as part of a complete sustainability strategy. It has the potential to grow your business’s bottom line and its customer outreach in a number of ways.
If you have any questions about sustainable printing or want to know how to start the process of bringing it to your office, contact us today.