When it comes to direct and print marketing, we have found that bland, standard brochures and other materials do not cut it.
Millennials especially want something new and exciting from brands if they are going to even respond to physical mail. And they expect ground-breaking innovation in order to purchase that brand’s products.
With the rise of social media and other platforms for marketing, it is important to improve print marketing. This can be done in more ways than one, and on more than one front.
Keeping this in mind, we have compiled a list of five major finishing processes where we can help improve your print marketing. This will help most effectively attract new customers and retain the old ones.
We will focus on Die Cutting, Foiling, Embossing and Debossing, Spot Coatings, and Laminating.
1. Die Cutting
The use of die cutting machines provides an excellent way to enhance your stamps, labels, envelopes, stickers, and more.
We use a variety of techniques and sustainable printing practices to elevate your print marketing campaigns to the next level. This includes using forest free, sugar based paper that is perfect for die cutting.
Business cards can be produced using these die cut machines, and then embellished with the stamps produced in a similar fashion. Our die cut labels and stickers offer an interesting twist to flyers and pamphlets.
Even invitations, brochures, and postcards can be assembled using die cut pieces to boost customer engagement and purchasing.
The creative possibilities opened up through the use of die cutting are numerous. And die cutting is a simple opportunity to reimagine your products and impress your customers.
Check out this list for some great examples of the innovations being developed for business cards. And then request a quote from us for your evolving business card needs.
2. Foiling
Next, on our list of improvements to marketing materials, we have foiling.
We use foiling in some of our printing services to further enhance your marketing products, always with the goal of increasing customer response.
There are many different ways to include foiling on these products. These methods are not limited to embossing powder, which we will touch on more below, foil adhesive, and even metallic foiling.
This multifaceted technique is yet another innovative way to increase the appeal of your products. Cards, posters, and menus are just a few examples of the wide variety of products which we add foil to.
Our menu printing extends to restaurant menus, takeaway menus, laminated menus and more. You can customize your menus with the foil to give that memorable touch to encourage repeat customers.
Embellishing your products with foiling when using our printing services increases the likelihood of positive customer engagement with your brand.
3. Embossing and Debossing
Beyond die cutting and foiling, there are still several other ways to add that extra pop to your print products. Our embossing services are just one more method of taking your marketing materials beyond the bland standards.
Embossing and debossing offer a chance to tastefully include your brand logo on a range of products, such as the ones we have listed above, and also extending to brochures, certificates, letterhead, and more.
Both of these types of relief images and designs can be used in combination with our other print services, such as stamps and labels, to elevate your print marketing products.
Debossing and embossing marketing products is especially useful for business printing, while also maintaining sustainable practices that reduce our impact on the environment.
In fact, as with the techniques we mentioned above, these two can be used on our sustainable sugar cane based paper, helping your brand to go green in a simple and affordable step.
Our forest free initiatives help decrease environmental damage, and our creative printing services help increase your business. We are focusing on our special, sugar cane based paper to become the most sustainable printing company in Canada.
4. Spot Coatings
Up next on our list are spot coatings, which can be matte, satin, or glossy, and protect your printed pieces while adding a touch of uniqueness to your brand’s products.
The targeted use of this varnish helps draw attention to the most important aspect of your business cards, flyers, and more without detracting from the product as a whole.
With a spot coating to catch customers’ eyes, engagement will undoubtedly increase. The emphasis of the spot coating or varnish can be subtle or purposely bold.
This finishing process can be especially useful on cards (business or otherwise), on invitations, and several of our other available printed materials. We offer spot coating and other finishing process customization with many of our printing services to ensure your marketing products stand out.
5. Laminating
Our final suggested finishing technique is lamination. Laminating your print marketing materials is a great way to protect them.
Laminating your brochures, flyers, menus, and other print marketing materials also adds a professional touch. This finishing process, like the others we have included in this list, can be combined with some of our other printing services.
We offer this service as just yet another front on which you can improve your print marketing materials and increase your business. By including lamination in your innovation efforts, you can ensure an increase in customer engagement.
Through Die Cutting, Foiling, Embossing and Debossing, Spot Coatings, and Laminating, we can help you improve your print marketing and business printing. Differing combinations of these techniques increase the appeal of your products and help attract new customers.
Of course, there are much more than just these five finishing processes for improving your print marketing materials. And we apply these techniques and use our sustainable paper for a plethora of products.
By choosing our innovative printing services, you can really catch your customers’ attention and stand out amongst your competitors. And you can lower negative impact on the environment with our sustainable, forest free, sugar cane based paper.
Businesses here in Vancouver and throughout British Columbia can greatly benefit by using our printing services to market their products and brands.
