A company requires diverse printed materials to effectively market their brand.
Yet, each company is different. Do you need posters or flyers? Or do you only need business cards?
So many marketing materials are available online. But physical marketing materials can still boost your brand.
This is when digital printing comes in handy. Digital printing works best when you need quality prints at a lower quantity. It’s affordable and offers a wide range of functionality.
It’s important to rely on a company that can print fast and uses quality materials. Here’s why digital printing services are becoming more cost-effective.
Demand is Increasing
Even in our digital age, the printing industry is expanding.
Digital prints are high-quality and use a document or image directly from common desktop programs such as PDF files or graphic design programs.
We rely on physical documents and hard copies of design and artwork. Digital printing is able to maintain the quality of these designs. It’s also very affordable.
Most businesses don’t need a lot of printed materials. When that’s the case, digital printing is the cheapest option.
Why is digital printing so cheap? Digital printing only costs cents per page, making printing projects affordable.
You also have flexibility, such as choosing between black and white or colored prints.
Digital printing produces great quality for a low price. More consumers are using digital printing for both personal and professional reasons.
Digital Printing is Fast
One of the main reasons people use digital printing services is for fast delivery.
Digital printing services don’t take a long time. This makes it easy to print multiple documents in a relatively short amount of time.
When you print digitally, you’re not using printing plates. Since the process is image-to-paper, you can quickly receive your printed piece.
Oftentimes, you can order your print immediately and receive the documents within minutes. Even larger orders have a fast turnaround.
Say you need more brochures printed. Or you need promotional flyers. If there’s any last minutes issues or changes, you can still make these modifications and get them quickly.
The method of gathering the document or design is also expedited.
You can easily pull up the document on the printing company’s computer or through a portable hard drive.
If your prints are in your cloud, you can use cloud printing. You’ll be able to access your files from any device, connect the device to the printer, and print your piece.
Immediately Customize the Print
Say you run an e-commerce business and print customized notes for each customer. You can save the note outline on your cloud. But you can personalize the note once you’re at the digital printing provider.
You do this through variable data printing. With this printing service, you customize each document as they print.
You can make these changes without causing any pauses or disruption to the flow of printing. You also receive these customizations without adding extra costs.
Your customers will appreciate the customized message. And you receive a convenient and affordable printing service.
More People Use Digital Printing Than Offset Printing
Digital and offset printing are very different. But more people are getting great results using digital printing.
Digital printing only requires the image from your computer. Offset printing requires the image to go through printing plates that use liquid ink.
Even though they’re not printed on printing plates, digital prints are still high in quality.
Offset printing is more expensive and time-consuming than digital. Some will argue offset printing produces better quality prints.
Even with those factors, more consumers are choosing digital printing. It’s quicker, convenient, and the results are similar to the quality of offset prints.
Since digital printing providers mass-produce prints, they’re able to lower prices.
And since you’re usually printing in less quantity with digital, there’s no need for the consumer to invest a lot of money in their prints.
Digital is Still High-Quality
Even though they’re cheaper, you still receive quality prints when you print with digital. This is perfect for both educational and professional use.
When you print digitally, electrostatic rollers (or ‘drums’) apply toner on the paper. The drums charge the toner so it creates toner density. After the toner is fused through a high-heat unit, the toner is applied to the paper.
This method is easy but produces a sharp image or document. You can print your photography portfolio, seminar flyers, or employee manual with amazing quality.
Digital Printing Technology is Increasing
We’re all victims of instant gratification and want to pay the lowest price for any service. Major printing companies understand this. They strive to achieve the best and most convenient technology.
Compared to offset printing, digital is exceeding in growth. You can further personalize your prints, receive quality results, and still pay a lower price.
Digital printing quality is increasing so much, it can even be used in unique forms such as clothing.
Printing manufacturers see the trend and continue to create printers that give the customer what they want: reliability and customization at a low price.
Because of this increase in technology, digital and offset printing will become more similar.
But digital printing still won’t use plates. This is why digital printing still remains cheaper, even printing at offset quality.
Digital Printing Services is the Cheaper Option
Digital printing is a diverse service and is capable of printing anything you need.
You can print single documents or portraits with quality. You can also print booklets, catalogs, folders, posters, brochures, postcards, and business cards.
Most individuals and businesses don’t need fancy prints. This is why they turn to digital printing.
Digital printing is cheap and is perfect for small quantity prints. If you need anything printed, you can always trust digital for quality and low price.
If you need the highest quality and most affordable digital printing services, take a look at our catalog.
