When you’re ordering custom printed materials for your business, “stickers” and “labels” often get tossed around interchangeably. But while they may seem similar, there are key differences between sticker printing and label printing that can impact everything from branding and packaging to pricing and functionality.
If you’re wondering whether you need stickers, labels, or both for your products, promotions, or packaging, this guide is for you.
What Are Stickers?
Stickers are typically used for branding, giveaways, and promotional purposes. They’re often more decorative, fun, and designed to be seen.
Key characteristics:
- Usually printed as standalone items (not on rolls or sheets).
- Often cut individually or in kiss-cut sheets.
- Made for external use, like on laptops, packaging, or handouts.
- Focused more on design and impact than on function.
Common Business Uses for Stickers:
- Branded giveaways at events or trade shows.
- Thank-you stickers in ecommerce packaging.
- Laptop or water bottle decals for brand visibility.
- Outdoor advertising decals.
At Royal Printers, we produce custom stickers in various shapes, sizes, and finishes to ensure your brand stands out and sticks around.
What Are Labels?
Labels, on the other hand, are more functional and often used to convey information or identify products.
Key characteristics:
- Typically come on rolls or sheets.
- Used for product packaging, barcoding, inventory, or compliance.
- Designed for easy application, sometimes by machine.
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Made with specific adhesive needs and durability in mind.
Common Business Uses for Labels:
- Product packaging for food, beverages, cosmetics, and more.
- Shipping and logistics barcodes.
- Ingredient or nutrition labels.
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Industrial and safety labels.
At Royal Printers, our custom label printing options include premium materials like white BOPP, metalized BOPP, and textured paper — ideal for long-lasting, high-impact labeling.
Sticker vs. Label: Key Differences
| Feature | Stickers | Labels |
| Use Case | Promotional, decorative | Functional, informational |
| Format | Individual or sheeted | Roll or sheet format |
| Application | Manual, one-by-one | Often machine-compatible |
| Material Options | Durable vinyl, BOPP, paper | BOPP, metalized, textured paper |
| Finish Options | Glossy, matte, clear | Matte, semi-gloss, custom finishes |
| Adhesive Types | Permanent or removable | Variety for specific applications |
Which One Does Your Business Need?
Still not sure which one is right for you? Here’s a quick breakdown based on your industry:
- Ecommerce Brands: Use labels for packaging (shipping, ingredients) and stickers for thank-you notes or surprise gifts inside the order.
- Food & Beverage Companies: Labels are essential for compliance and branding on packaging. Stickers can be used for limited-time promotions or giveaways.
- Industrial or B2B: Labels with durable adhesives and barcode capabilities are a must. Stickers may not be necessary unless for branding tools or swag.
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Startups & Creatives: Stickers offer a low-cost, high-impact way to boost visibility. Labels come in once you’re packaging and scaling.
Why Choose Royal Printers for Stickers and Labels?
Whether you’re after custom sticker printing in Vancouver or durable, sustainable label printing in BC, Royal Printers offers:
- Fast 3-Day Turnaround
- Sustainable Sugar Sheet™ paper options
- A wide variety of adhesive and finish options
- Expert service backed by decades of experience
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Full customization to match your brand’s personality and needs
We specialize in helping businesses, manufacturers, and marketing teams find the perfect printing solutions — with a “get-it-right” guarantee.
How to Get Started
Need help deciding between stickers and labels for your next project? Contact our team and we’ll walk you through the options, materials, and pricing.
Explore our Label Printing Services
Check out our Sticker Printing Page
Or Request a Quote and let us help you find the perfect fit.
